The first Barbie doll was introduced in both blonde and brunette on March 9, 1959. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to adults, it became popular with children who enjoyed dressing her up in outfits that were available separately. ![]() The Lilli doll was based on a popular character appearing in a satirical comic strip drawn by Reinhard Beuthin for the newspaper Bild. She gave one to her daughter and took the others back to Mattel. The adult-figured doll was exactly what Handler had in mind, so she purchased three of them. ĭuring a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across a German toy doll called Bild Lilli. ![]() He was unenthusiastic about the idea, as were Mattel's directors. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. At the time, most children's toy dolls were representations of infants. Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she often enjoyed giving them adult roles. History Development Barbie creator Ruth Handler with an assortment of Barbie and Mattel products (1961) Writing for Journal of Popular Culture in 1977, Don Richard Cox noted that Barbie has a significant impact on social values by conveying characteristics of female independence, and with her multitude of accessories, an idealized upscale lifestyle that can be shared with affluent friends. Mattel generates a large portion of Barbie revenue though related merchandise - accessories, clothes, friends, and relatives of Barbie. The brand has expanded into a multimedia franchise since the late 1980s, including video games, computer-animated films, and a live-action film.īarbie and her male counterpart, Ken, have been described as the two most popular dolls in the world. Mattel has sold over a billion Barbie dolls, making it the company's largest and most profitable line. Barbie has been an important part of the toy fashion doll market for over six decades. ![]() The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. ![]() We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice.
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